The EYE Program Graduate Assistant's primary responsibility would be to facilitate an extended marketing campaign to promote Lander's EYE Program with students, faculty and community business associations, such as the Piedmont Area Human Relations Association, Nonprofits, and the Small Business and Retail Council. This GA would create content for workshops and social media campaigns. This GA would also be required to work tabling events such as CommUniversity, and Open Houses. The EYE Program GA would also oversee the data entry process with IT to create a new vehicle for students to view their current EYE Program credit balance toward the Golden EYE award.