A marketing degree from Lander gives students the skills needed to recognize and react to the ever-changing business landscape and evolving consumer behaviors.
Through hands-on, experiential learning, marketing majors have opportunities to engage with outside speakers, work on real-world issues for real organizations, and gain valuable experience, communication skills and problem-solving capabilities through teamwork and collaboration.
Students learn from faculty members who have community and industry connections and expertise in their fields. With the introduction of artificial intelligence and the growing importance of digital and influencer marketing, companies are hungry for graduates who can meet demands and yield results. Our program gives you the chance to learn all the ins and outs through exciting courses, including digital advertising, data analytics, artificial intelligence, customer relationship management and visual storytelling – just to name a few.
Lander School of Business graduates will:
- Possess the business knowledge necessary for success in their careers.
- Communicate effectively in professional settings.
- Appreciate ethics, ethical decision-making and the social responsibility of business.
- Apply relevant methods and technologies to analyze and solve problems.
- Be prepared to succeed in their careers and make a positive impact on society.
See the 4-year major guide for recommended order in which to take courses