Entrepreneurship & Small Business

Lander University’s Bachelor of Science in Entrepreneurship and Small Business is designed for students who want practical preparation to launch, manage, grow or support small businesses and entrepreneurial ventures.

Through applied coursework in entrepreneurship, management, marketing, finance, business analytics and strategy, students learn how to identify opportunities, evaluate markets, develop business models, analyze financial feasibility and create actionable plans for new or existing ventures.

Lander’s Entrepreneurship and Small Business curriculum is built around a practical business foundation and specialized entrepreneurship coursework. The revised program emphasizes the knowledge and skills needed to start, operate, manage and grow small businesses in today’s competitive economy.

The program’s major areas of study include:

• Business Core — Foundational coursework in accounting, economics, management, marketing, business analytics, finance, business law and strategic decision-making.
• Entrepreneurship and Small Business — Specialized courses focused on opportunity recognition, entrepreneurial thinking, venture creation, small business strategy and business planning.
• Entrepreneurial Finance — Coursework that helps students evaluate risk, forecast revenues, determine capital needs, understand cash flow and assess funding options for small businesses and new ventures.
• Marketing and Customer Development — Courses that prepare students to understand consumer behavior, identify target markets, develop value propositions and promote products and services effectively.
• Applied Business Experience — Experiential learning opportunities, including consulting projects and a capstone experience in which students develop and present a complete business plan or entrepreneurial project.

Lander School of Business graduates will:

1. Possess the business knowledge necessary for success in their careers.
2. Communicate effectively in professional settings.
3. Appreciate ethics, ethical decision-making and the social responsibility of business.
4. Apply relevant methods and technologies to analyze and solve problems.
5. Be prepared to succeed in their careers and make a positive impact on society.