The Bachelor of Science in Business Administration, Management/Marketing emphasis, focuses on the ways in which organizational objectives are developed, implemented, and changed and on those processes that add value for stakeholders.
Management courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.
Lander College of Business graduates will:
PROGRAM REQUIREMENTS
Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.
| GENERAL EDUCATION REQUIREMENTS1 | CREDIT HOURS |
||
|---|---|---|---|
| A. Core Skills |
|
||
| ENGL 101 | Writing and Inquiry I | 3 | |
| ENGL 102 | Writing and Inquiry II | 3 | |
| MATH 121 |
Mathematical Applications |
3 | |
|
B. Humanities and Fine Arts |
6 | ||
| C. Behavioral and Social Perspectives | |||
| ECON 101 | Economics in Society | 3 | |
| Behavioral and Social Perspectives elective | 3 | ||
| D. Scientific and Mathematical Reasoning | |||
| MATH 211 | Statistical Methods I | 3 | |
| Approved Lab Science | 4 | ||
| E. Founding Documents of the United States | |||
| HIST 111R2 |
United States History to 1877 |
3 | |
| F. World Cultures | 3 | ||
| G. LINK 101 | 1 | ||
| University Requirement | |||
| FALS 101 | 15 FALS-approved events (Temporarily suspended) |
0 |
|
| Total General Education Requirements | 35 | ||
1 For approved courses see the General Education section
2 If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R
| MAJOR PROGRAM CORE REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| ACCT 201 | Financial Accounting Principles | 3 |
| ACCT 202 | Managerial Accounting Principles | 3 |
| BA 101 | Introduction to Business | 3 |
| BA 226 | Introduction to Analytical Methods | 3 |
| BA 250 | Business Analysis Using Spreadsheets | 3 |
| BA 251 | Legal Environment of Business | 3 |
| BA 299 | Professional Development I | 1 |
| BA 304 | Management Information Systems | 3 |
| BA 325 | Advanced Analytical Methods | 3 |
| BA 399 | Professional Development II | 1 |
| BA 414 | Business Strategy | 3 |
| BA 499 | Professional Development III | 1 |
| FINA 301 | Business Finance | 3 |
| MGMT 201 | Principles of Management | 3 |
| MGMT 330 | Operations Management | 3 |
| MKT 201 | Principles of Marketing | 3 |
| MAJOR PROGRAM ADDITIONAL REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| WRIT 275 | Business Communications | 3 |
| MAJOR PROGRAM EMPHASIS REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| MGMT 315 | Human Resource Management | 3 |
| MGMT 325 | Entrepreneurship and Innovation | 3 |
| MGMT 340 | Management of Organizational Behavior | 3 |
| MKT 340 | Digital Marketing | 3 |
| MKT 420 | Marketing Management | 3 |
| MKT 425 | Consumer Behavior | 3 |
Business Elective 300-level or above (ACCT, BA, ECON, FINA, HCMT, HOSP, MGMT, MKT, or SPTM) |
3 | |
| Total Major Program Requirements | 66 | |
| Additional Electives | 19 | |
| TOTAL FOR BS DEGREE | 120 | |