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Business Administration, Management/Marketing Emphasis

The Bachelor of Science in Business Administration, Management/Marketing emphasis, focuses on the ways in which organizational objectives are developed, implemented, and changed and on those processes that add value for stakeholders.

Management courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.

Lander College of Business graduates will:

  1. be effective oral and written communicators
  2. understand the fundamental concepts of teamwork and demonstrate the ability to work in teams
  3. have a clear perception of business ethics
  4. possess business knowledge
  5. be capable problem solvers

 

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS1 CREDIT
HOURS
A. Core Skills

 
  ENGL 101 Writing and Inquiry I 3
  ENGL 102 Writing and Inquiry II 3
  MATH 121

Mathematical Applications
OR MATH 123 Calculus and its Applications
OR MATH 141 Single Variable Calculus I

 3

B. Humanities and Fine Arts
(6 hours selected from 2 different disciplines)

 6
C. Behavioral and Social Perspectives
  ECON 101 Economics in Society 3
    Behavioral and Social Perspectives elective 3
D. Scientific and Mathematical Reasoning
  MATH 211 Statistical Methods I 3
    Approved Lab Science 4
E. Founding Documents of the United States
  HIST 111

United States History to 1877
OR

POLS 101 American National Government		 3
F. World Cultures 3
G. LINK 101 1
University Requirement
  FALS 101 15 FALS-approved events (Temporarily suspended)

0
Total General Education Requirements 35

1 For approved courses see the General Education section

 

MAJOR PROGRAM CORE REQUIREMENTS CREDIT
HOURS
ACCT 201 Financial Accounting Principles 3
ACCT 202 Managerial Accounting Principles 3
BA 101 Introduction to Business 3
BA 226 Introduction to Analytical Methods 3
BA 250 Business Analysis Using Spreadsheets 3
BA 251 Legal Environment of Business 3
BA 299 Professional Development I 1
BA 304 Management Information Systems 3
BA 325 Advanced Analytical Methods 3
BA 399 Professional Development II 1
BA 414 Business Strategy 3
BA 499 Professional Development III 1
FINA 301 Business Finance 3
MGMT 201 Principles of Management 3
MGMT 330 Operations Management 3
MKT 201 Principles of Marketing 3

 

MAJOR PROGRAM ADDITIONAL REQUIREMENTS CREDIT
HOURS
WRIT 275 Business Communications 3

 

MAJOR PROGRAM EMPHASIS REQUIREMENTS CREDIT
HOURS
MGMT 315 Human Resource Management 3
MGMT 325 Entrepreneurship and Innovation 3
MGMT 340 Management of Organizational Behavior 3
MKT 415 Marketing Research 3
MKT 420 Marketing Management 3
MKT 340 Digital Marketing 3

Business Elective 300-level or above
(ACCT, BA, ECON, HCMT, MGMT, MKT, or SPTM)		 3
Total Major Program Requirements 66
Additional Electives 19
TOTAL FOR BS DEGREE 120

 

  • In order to enroll in the upper-level Business courses (300-level and above), Business majors must meet the following requirements:
    • Complete at least 45 semester hours of college credit (including transfer courses); and
    • Earn a grade of "C" or better in ACCT 201, MATH 211, ECON 101 and WRIT 275.
  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses