Professors at Lander University care deeply about teaching students the fundamentals of their various subjects. Yet, more importantly, faculty members emphasize the practical application of the skills they teach, and make sure that Lander graduates are equipped with proper training for the workforce.
Professor Christoph Kresse is a lecturer of media at Lander, specializing in audio recording and production. He also serves as the general manager of XLR, Lander University’s radio station. Kresse recently traveled with media and business students to the Orange Peel, a popular event venue in Asheville, North Carolina, for an industry immersion experience. There, the students covered a concert performed by alternative rock band, They Might Be Giants, taking photos of the event and writing a review as part of the press. They also set up a promotional table for XLR, and had opportunities to learn more about operations and logistics of managing large-scale music events.
“It was incredible to watch our students step up and execute a promotional station event of this caliber, and in a professional setting such as the Orange Peel,” said Kresse. “Students were engaging directly with concert goers and participated with official press credentials that the band management provided.”
This industry immersion experience in media is part of a larger offering of experiential learning opportunities that exist in the College of Business and Technology, according to Dr. Lloyd Willis, the college’s dean.
“Our primary goal is to ensure Lander graduates leave with marketable, hands-on skills that can help them be successful in their future careers,” said Willis. “Industry immersion experiences, like this recent trip to Asheville to work behind the scenes at a real-life music venue, is the perfect example of how our professors make that happen.”
Learn more about Lander’s programs in media and design by visiting www.lander.edu/media.