Management courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.
Lander College of Business graduates will:
- be effective oral and written communicators
- understand the fundamental concepts of teamwork and demonstrate the ability to work in teams
- have a clear perception of business ethics
- possess business knowledge
- be capable problem solvers
PROGRAM REQUIREMENTS
Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.
| GENERAL EDUCATION REQUIREMENTS1 | CREDIT HOURS |
||
|---|---|---|---|
| A. Core Skills |
|
||
| ENGL 101 | Writing and Inquiry I | 3 | |
| ENGL 102 | Writing and Inquiry II | 3 | |
| MATH 121 |
Mathematics for Business, Life Science, and the Social Sciences |
3 | |
|
B. Humanities and Fine Arts |
6 | ||
| C. Behavioral and Social Perspectives | |||
| ECON 101 | Economics in Society | 3 | |
| Behavioral and Social Perspectives elective | 3 | ||
| D. Scientific and Mathematical Reasoning | |||
| MATH 211 | Statistical Methods I | 3 | |
| Approved Lab Science | 4 | ||
| E. Founding Documents of the United States | |||
| HIST 111 |
United States History to 1877 |
3 | |
| F. World Cultures | 3 | ||
| G. LINK 101 | 1 | ||
| University Requirement | |||
| FALS 101 | 15 FALS-approved events |
0 |
|
| Total General Education Requirements | 35 | ||
1 For approved courses see the General Education section
| MAJOR PROGRAM CORE REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| ACCT 201 | Financial Accounting Principles | 3 |
| ACCT 202 | Managerial Accounting Principles | 3 |
| BA 101 | Introduction to Business | 3 |
| BA 226 | Introduction to Analytical Methods | 3 |
| BA 250 | Business Analysis Using Spreadsheets | 3 |
| BA 251 | Legal Environment of Business | 3 |
| BA 299 | Professional Development I | 1 |
| MGMT 301 | Principles of Management | 3 |
| MKT 301 | Principles of Marketing | 3 |
| FINA 301 | Business Finance | 3 |
| BA 304 | Management Information Systems | 3 |
| BA 325 | Advanced Analytical Methods | 3 |
| MGMT 330 | Operations Management | 3 |
| BA 399 | Professional Development II | 1 |
| BA 414 | Business Strategy | 3 |
| BA 499 | Professional Development III | 1 |
| MAJOR PROGRAM ADDITIONAL REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| ENGL 275 | Business Communications | 3 |
| MAJOR PROGRAM EMPHASIS REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| MGMT 315 | Human Resource Management | 3 |
| MGMT 325 | Entrepreneurship and Innovation | 3 |
| MGMT 340 | Management of Organizational Behavior | 3 |
| MKT 415 | Marketing Research | 3 |
| MKT 420 | Marketing Management | 3 |
| MKT 440 | Digital Marketing | 3 |
| Business Elective 300-level or above (ACCT, BA, ECON, HCMT, MGMT or MKT) |
3 | |
| Total Major Program Requirements | 66 | |
| Additional Electives | 19 | |
| TOTAL FOR BS DEGREE | 120 | |
- In order to enroll in the upper-level Business courses (300-level and above), Business majors must meet the following requirements:
• Complete at least 45 semester hours of college credit (including transfer courses); and
• Earn a grade of “C” or better in ACCT 201, MATH 211, ECON 101 and ENGL 275. - Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
- See the 4-year major guide for recommended order in which to take courses
