The Management/Marketing emphasis focuses on the ways in which organizational objectives are developed, implemented, and changed and on those processes that add value for stakeholders.

business student studyingManagement courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.

Lander College of Business graduates will:

  1. be effective oral and written communicators 
  2. understand the fundamental concepts of teamwork and demonstrate the ability to work in teams
  3. have a clear perception of business ethics
  4. possess business knowledge
  5. be capable problem solvers

 

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS1  CREDIT HOURS
Humanities and Fine Arts

6

Approved Behavioral and Social Perspectives elective 3
ECON 101 3
Approved Lab Science 4

MATH 211

3
ENGL 101 3
ENGL 102 3
MATH 121 3
Approved Foreign Language 3
LINK 101 1
FALS 101 (15 FALS-approved events) 0
Approved General Education Electives2

10

Total General Education Requirements 42

For approved courses see the General Education section
2 Students are required to take at least one Global Issues and Cultures course prior to graduation

 

MAJOR PROGRAM CORE REQUIREMENTS CREDIT HOURS
ACCT 201 3
ACCT 202 3
BA 101 3
BA 226 3
BA 251 3
BA 299 2
MGMT 301 3
MKT 301 3
FINA 301 3
BA 304 3
BA 325 3
MGMT 330 3
BA 399 1
BA 414 3
BA 499 1

 

MAJOR PROGRAM ADDITIONAL REQUIREMENTS CREDIT HOURS
ENGL 275 3

 

MAJOR PROGRAM EMPHASIS REQUIREMENTS CREDIT HOURS
MGMT 315 3
MGMT 325 3
MGMT 340 3
MKT 415 3
MKT 420 3
MKT 440 3
Business Elective 300-level or above
(ACCT, BA, ECON, HCMT, MGMT or MKT)
3
   
Total Major Program Requirements 64
Additional Electives 14
TOTAL FOR BS DEGREE 120

 

  • In order to enroll in the upper-level Business courses (300-level and above), Business majors must meet the following requirements:
    • Complete at least 45 semester hours of college credit (including transfer courses);
    • Maintain a Lander GPA of 2.50 or better; and
    • Earn a grade of “C” or better in ACCT 201, MATH 211, ECON 101 and ENGL 275.
  • Students must earn a “C” or better in all program requirement courses.
  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses