The Bachelor of Arts in Entrepreneurship offers practical, hands-on understanding of activities needed to be a successful entrepreneur in today’s competitive marketplace.

business studentStudents will learn about leveraging business opportunities into viable business entities as studies involve idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture.  Other areas focus on the process of opportunity recognition, discovery, and creativity and innovation. The bachelor’s degree program is designed for students planning to start personal ventures, work for startup organizations, or develop non-profit initiatives.

The Bachelor of Arts (B.A.) in Entrepreneurship degree program is designed to provide a holistic curricular approach to open a student’s perceptual window and explore opportunity recognition in business through social and behavioral discovery and the honing of creative talents towards entrepreneurial developments.  The B.A. program contains five main cognates (including general education requirements) that explores the following key areas:

  • Business Core: Focusing on foundational business courses including small business and entrepreneurship theory courses.
  • Business Writing: Courses that focus on business writing skills for business plan development, proposal writing, and grant writing
  • Human and Social Discovery: Courses that focus on opening one’s perceptional window for opportunity recognition.  The courses to select from are in discipline areas that include economics, political science, psychology, and sociology.
  • Creativity and Innovation: Courses that focus on honing one’s creative talents and tap into developmental ideas towards opportunity recognition.  The courses to select from are in the discipline areas that include: art, design, media arts, and theatre.

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Establish entrepreneurial factors affecting the product and service environments.
  • Identify theoretical techniques to analyze markets.
  • Construct an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
  • Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
  • Develop cognition skills that enhance understanding of opportunity recognition through social and economic discovery.
  • Apply and develop creative skill sets designed to promote innovative product and organizational design
  • Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
  • Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.
  • Determine best practices for gaining potential employees and maintaining current employees

 

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS1  CREDIT
HOURS
A. Core Skills

 

  ENGL 101 Writing and Inquiry I 3
  ENGL 102 Writing and Inquiry II 3
  MATH 121

Mathematics for Business, Life Science, and the Social Sciences

3

B. Humanities and Fine Arts
     (6 hours selected from 2 different disciplines)

6
C. Behavioral and Social Perspectives  
 

SOCI 101

Introduction to Sociology 3
    Behavioral and Social Perspectives elective 3
D. Scientific and Mathematical Reasoning  
    Approved Science or Mathematics 3
    Approved Lab Science 4
E. Founding Documents of the United States  
  POLS 101 

American National Government

3
F. World Cultures 3
G. LINK 101 1
University Requirement  
  FALS 101 15 FALS-approved events

0

Total General Education Requirements 35

For approved courses see the General Education section

 

MAJOR PROGRAM CORE REQUIREMENTS CREDIT
HOURS
ACCT 201 Financial Accounting Principles 3
ACCT 202 Managerial Accounting Principles 3
BA 101 Introduction to Business 3
BA 250 Business Analysis Using Spreadsheets 3
BA 251 Legal Environment of Business 3

BA 360

Organizational Fundraising 3

FINA 151

Financial Wellness 3
MGMT 301 Principles in Management 3
MKT 301 Principles of Marketing 3
MGMT 315 Human Resource Management 3

MGMT 320

Management of Small and Family Business 3
MGMT 325 Entrepreneurship and Innovation 3
MKT 440 Digital Marketing 3

 

MAJOR PROGRAM ADDITIONAL REQUIREMENTS CREDIT
HOURS
ENGL 275 Business Communications 3
Business Writing (select two)
ENGL 276, ENGL 350ENGL 373, ENGL 450
6

 

MAJOR PROGRAM EMPHASIS REQUIREMENTS CREDIT
HOURS
Human and Social Discovery (select four)

ECON 315ECON 321ECON 352POLS 331POLS 350PSYC 306PSYC 308
PSYC 311PSYC 362SOCI 227SOCI 228SOCI 275SOCI 301SOCI 302
SOCI 315SOCI 351SOCI 356SOCI 363SOCI 397

12
Creativity and Innovation (select four)

ART 301ART 308 or DES 305DES 304DES 310MEDA 101MEDA 200
MEDA 204MEDA 311, MEDA 341MEDA 345MEDA 350MEDA 351
MEDA 380THTR 200THTR 301

12
Business Elective 300-level or above
(ACCT, BA, ECON, HCMT, MGMT or MKT)
6
     
Total Major Program Requirements 113
Additional Electives 7
TOTAL FOR BS DEGREE 120
  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses