From procuring new computers for literary assistance to creating marketing campaigns, Lander University's Enactus student organization is quickly establishing itself as a powerful ally for area businesses and organizations.
Merely days before Christmas, the group delivered much-needed new computers to La Puerta de Esperanza in Greenwood. Enactus purchased the computers through a grant from Walmart's Global Women's Economic Empowerment Initiative. In early February, Enactus produced a riveting public relations video to be used by Carol Gray, center director for La Puerta, during her community presentations.
Every day, La Puerta serves over 50 Hispanic youngsters - ranging in age from 5-17 - in after-school programs, as well as Hispanic adults who need literacy assistance.
Enactus also has projects-a social media marketing campaign and a recycling project-for two local Greenwood business.
"The theme of Enactus is taking entrepreneurial ideas and putting them into action to empower others," explained Covone VanDorn, a Lander business marketing major from Taylors and president of Enactus. "Whether we're working with business executives or community leaders, our goal is to help practically anybody who wants to make a positive change. The community projects that we commit to are focused on empowering others, and that's certainly the case with the new computers for La Puerta."