The Bachelor of Science (B.S.) in Digital Media Production degree program is designed to prepare students for careers in digital media content production and distribution.

students using cameraThe program provides students with the theoretical and technical competence to create meaningful and effective audio-visual content, and offers practical, hands-on experience needed to be successful content creators in an ever-changing digital industry. The program also exposes students to the process of creative ideation and discovery, as well as production asset management and organization. Graduates will be prepared to start personal ventures, work for existing media outlets/companies, or work within corporate media departments. The Digital Media Production degree program aligns with existing South Carolina Career and Technical Education (CTE) Radio and TV programs.  

 

PROGRAM OBJECTIVES

The Media and Communication program gives students the knowledge and skills needed to become effective professional communicators in their chosen field. The Media and Communication graduate is expected to be able to achieve the following objectives:

  1. to communicate effectively in person;
  2. to communicate effectively through multiple media;
  3. to analyze and critically evaluate messages produced in different media;
  4. to identify and discuss historical, ethical and legal issues related to mass communications and media studies; and
  5. to demonstrate potential to work as a professional in the field of mass communications and media studies.

 

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS1  CREDIT
HOURS
A. Core Skills

 

  ENGL 101 Writing and Inquiry I 3
  ENGL 102 Writing and Inquiry II 3
   

Approved Mathematics

3

B. Humanities and Fine Arts

 
  ART 101 Introduction to Art 3
  SPCH 101 Speech Fundamentals 3
C. Behavioral and Social Perspectives
     
(6 hours selected from 2 different disciplines)
6
D. Scientific and Mathematical Reasoning  
    Approved Science or Mathematics 3
    Approved Lab Science 4
E. Founding Documents of the United States  
  HIST 111

United States History to 1877
OR POLS 101 American National Government

3
F. World Cultures 3
G. LINK 101 1
University Requirement  
  FALS 101 15 FALS-approved events

0

Total General Education Requirements 35

For approved courses see the General Education section

 

MAJOR PROGRAM CORE REQUIREMENTS CREDIT
HOURS
Lower Level  
MEDA 101 Introduction to Mass Media 3
MEDA 110 Intro to Digital Media Production 3
MEDA 200 Media Skills 3
MEDA 361 Broadcast Writing
OR MEDA 390 Scriptwriting
OR JOUR 201 Introduction to Journalism
3
MEDA 201 Foundations of Producing and Directing 3
MEDA 204 Communication Design 3
MEDA 219 Communication Photography 3
MEDA 309 Audio Production
OR MEDA 302 Radio Production
3
MEDA 310 Digital Video Production 3
MEDA 350 Web Distribution 3
Upper Level  
MEDA 304 Broadcast Graphics 3
MEDA 312 Advanced Audio Production 3
MEDA 410 Advanced Video Production 3
MEDA 421 Seminar in Media Law and Ethics 3
MEDA 460 Emerging Media 3
MEDA 490 Student Media Internship
OR MEDA 491 Internship in Media and Communication
3
MEDA 498 Digital Media Production Exit Project  
MEDA 499 Senior Capstone 1

 

MAJOR PROGRAM ADDITIONAL REQUIREMENTS CREDIT
HOURS

Select Four (4)*

ENGL 326ENGL 403MEDA 301MEDA 315MEDA 340MEDA 346MEDA 370MEDA 371MEDA 372, MEDA 401, MEDA 402, MEDA 403, MEDA 450MEDA 490** or MEDA 491SPAN 327SPCH 302THTR 308

12
   
Total Major Program Requirements 60
Additional Electives 25
TOTAL FOR BS DEGREE 120

*Study Abroad Programs with a production related focus may be included with approval of the department chair

**An additional internship can be used as an elective only after the Major Requirements have been met.

  • Students must earn a “C” or better in all program requirement courses and in ENGL 101 and ENGL 102.
  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses