All Media and Communication majors begin with common courses designed to establish a strong foundation in visual, verbal and written communication.

Mass Communications student in radio stationOther courses in the core help students develop skills in communication through multiple media and give students insights into professional, theoretical, critical and historical aspects of the industry. From there, students have the flexibility to take upper-level courses related to their interests in radio, TV/film, speech and performance communication, digital media, and public relations. Opportunities are available for student participation in performances; in print, online and broadcast journalism; and in radio, video and television productions. All students gain practical professional experience through required internships and practicums.

 

PROGRAM OBJECTIVES

The Media and Communication program gives students the knowledge and skills needed to become effective professional communicators in their chosen field. The Media and Communication graduate is expected to be able to achieve the following objectives:

  1. to communicate effectively in person;
  2. to communicate effectively through multiple media;
  3. to analyze and critically evaluate messages produced in different media;
  4. to identify and discuss historical, ethical and legal issues related to mass communications and media studies; and
  5. to demonstrate potential to work as a professional in the field of mass communications and media studies.

 

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS1  CREDIT
HOURS
A. Core Skills

 

  ENGL 101 Writing and Inquiry I 3
  ENGL 102 Writing and Inquiry II 3
   

Approved Mathematics

3

B. Humanities and Fine Arts
     (6 hours selected from 2 different disciplines)

6
C. Behavioral and Social Perspectives
     
(6 hours selected from 2 different disciplines)
6
D. Scientific and Mathematical Reasoning  
    Approved Science or Mathematics 3
    Approved Lab Science 4
E. Founding Documents of the United States  
  HIST 111

United States History to 1877
OR POLS 101 American National Government

3
F. World Cultures 3
G. LINK 101 1
University Requirement  
  FALS 101 15 FALS-approved events

0

Total General Education Requirements 35

For approved courses see the General Education section

 

MAJOR PROGRAM CORE REQUIREMENTS CREDIT
HOURS
JOUR 201 Introduction to Journalism 3
MEDA 101 Introduction to Mass Media 3
MEDA 200 Media Skills 3
MEDA 302 Radio Production 3
MEDA 310 Digital Video Production 3
MEDA 341 Introduction to Public Relations 3
MEDA 421 Seminar in Media Law and Ethics 3
MEDA 460 Emerging Media 3
MEDA 499 Senior Capstone 1
SPCH 101 Speech Fundamentals 3
SPCH 201 Voice and Diction 3

 

MAJOR PROGRAM ADDITIONAL REQUIREMENTS CREDIT
HOURS
Writing
ENGL 275JOUR 375MEDA 360MEDA 361MEDA 390
3
Visual Communication
JOUR 302JOUR 303MEDA 204MEDA 219
3
Internship or Practicum
MEDA 290MEDA 490MEDA 491THTR 490
3
   
Total Major Program Requirements 40
Additional Electives 45
TOTAL FOR BS DEGREE 120
  • Students must earn a “C” or better in all program requirement courses and in ENGL 101 and ENGL 102.
  • The Media and Communication major requires a minor. Students are encouraged to choose from five minors within the department (Film Studies, Media Writing, Public Relations, Speech and Performance, or Sports Media). Other minors or a second major require justification and approval by the faculty advisor and department chair.
  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses