Social Media

Lander University is committed to maintaining a strong, cohesive social media presence that effectively communicates with key audiences. This policy ensures that social media efforts are strategic, efficient, and aligned with best practices in digital marketing and communications.

Fewer, Stronger Accounts Matter

• Consolidated accounts create a larger, more engaged audience rather than fragmenting followers across multiple niche accounts.
• Consistent branding and messaging build credibility and recognition for the University.
• More robust content on fewer accounts increases engagement and visibility through social media algorithms.

Official University Social Media Channels

Lander University (Official)
Lander University President
Bearcat Athletics
Campus Engagement
College of Arts & Humanities
College of Business
College of Graduate & Online Studies
School of Nursing

Policy on New Social Media Accounts

Before starting a new account, ask the following questions:

• Why do we need this account?
• Who are we trying to reach (and are we insufficiently reaching them in any other way now)?
• What content will we post, and who is the content creator?
• Can we sustain this account with content for the foreseeable future (3-5 posts a week, every week)?
• Could we improve an existing account instead of creating a new one?

Requests for new accounts must be reviewed and approved by the Office of University Marketing & Communications. Accounts must have a clear purpose, audience and content strategy before approval.

Profile Icons

All primary Lander University social media accounts use this official social media icon. Facebook, Instagram, X, LinkedIn and YouTube consistently use the Lander Legacy Blue icon with corresponding tower centered in white. Lander’s primary social media accounts are among the most essential tools the University uses to connect with external audiences. All main social media accounts are overseen by the Office of University
Marketing and Communications and use this official social media profile icon.

Official social media accounts managed by approved University entities use a Legacy Blue background with a darker blue tower that appears transparent and offset to the lower right of the circle. The College/Department/Office name lines up with the tip of the tallest tower spire. The Name is set in Proxima Nova Condensed Bold and the text is visually flowed to slant with the tower roof.

Due to space limitations, an abbreviation of the account name may be appropriate for some account icons. The Office of University Marketing and Communications will work with you to determine if an abbreviation is necessary to maintain legibility and brand integrity. Please contact marcom@lander.edu for assistance with creating an official social media icon.

For more information about the University's social media policy, please consult the Lander Branding & Style Guide.