Always Moving Forward.
Since our founding, Lander University has held the belief that education is like a spring of water – a fountain that leaves our students broadly educated, well-informed and equipped for responsible participation in their communities. Today, our brand is a testament to the vision of our past and a commitment to ensure that a Lander education will continue to meet the needs of our students, empowering them to join the workforce as lifelong learners who are ready for any challenge.
Brand Identity Elements
The Lander Blueprint is designed to provide you with a comprehensive understanding of the Lander brand identity and how to communicate it consistently across all platforms. Below, you will find essential elements such as logo usage, color palette, typography and writing style, as well as important guidelines for digital and print communications. Whether you are creating content, designing marking materials or engaging with our audience, referencing this guide will ensure that every interaction reflects Lander’s core values and maintains a cohesive, professional image.
Click on the link for each brand identity element to learn more about proper usage and application to ensure the brand is applied consistently across all University materials.
To maintain brand consistency, a four-level system is designed to clarify current logos and to help bring consistency to any future logos or wordmarks.
Any logo variation must be approved in advance by the Office of University Marketing & Communications.
At Lander we are serious about social media. Platforms today are valuable tools to share information about Lander and build engagement with our surrounding community.