Juan  Santandreu

Juan Santandreu

Professor of Marketing
Ph.D., University of Alabama (1992)
M.A., University of Alabama (1984)
B.A., University of Carabobo (1977)

Phone: (864) 388-8358
E-mail: jsantand@lander.edu


College: College of Business & Public Affairs
Department: School of Management


CLASSES TAUGHT
Course Num Course Title
MKT-301 Principles of Marketing
MKT-305 Marketing Communications
MKT-310 Selling and Sales Mgmt
MKT-325 Consumer Behavior
MKT-415 Marketing Research
MKT-420 Marketing Management

ARTICLES - REFEREED
  • The Complexity of Communication in a Course Environment: A Case Study in Journal of Case Studies in Education. (2011)
  • How Student Perceptions of Ethics Can Lead to Future Business Behavior in Journal of Legal, Ethical and Regulatory Issues. (2010)
  • Ethic's Askew:: A Case Study of Ethics in an Educational Environment in Contemporary Issues in Education Research. (2010)
  • Technological Advances and the Acceleration of the Globalization Process: A Management/Marketing Perspective in Journal of Business and Behavioral Sciences. (2008)
  • Marketing Orientation in a Dynamic Business Environment: The Case of Small Business in Coastal Business Journal. (2007)
  • The Use of Personal Digital Assistants in Higher Education in Business Education Digest. (2004)
  • Business Education and Technology: Observations on the Use of Personal Digital Assistants (PDAs) by Domestic and International Educators in Academy of Educational Leadership Journal. (2004)
  • The Influence of Simulations on the Quality of the Learning Experience: A Faculty Perspective in Academy of Educational Leadership Journal. (2003)
  • Marketing in the Nonprofit Sector: The Unique Case of Art Museums in The Journal of Nonprofit and Public Sector Marketing. (1997)

PROCEEDINGS - Refereed (Full Paper)
  • Perceptions of Business Students versus Nonbusiness Students Regarding Academic Integrity in Higher Education in Clute Institute International Academic Conference – 2014 - Orlando, FL. (2014)
  • A Study of the Relationship Between Grades and Ethical Issues Among Business Students in an Educational Environment in 8th International Technology, Education and Development Conference (INTED) 2014 - Valencia, Spain. (2014)
  • Issues in Academic Integrity: Improving Academic Honor Codes in American Society of Business and Behavioral Sciences (ASBBS). (2013)
  • Tablets in Business Education: Student Experiences and Expectations in American Society of Business and Behavioral Sciences (ASBBS). (2012)
  • Are Student Labs Reaching the Point of no Return: A Decision Time in American Society of Business and Behavioral Sciences (ASBBS). (2011)
  • The Complexity of Communication in a Course Environment: A Case Study in American Society of Business and Behavioral Sciences (ASBBS). (2010)
  • Monitoring Ethics in Business Education: A Learning Experience in American Society of Business and Behavioral Sciences, ASBBS. (2009)
  • How Student Perceptions of Ethics Can Lead to Future Business Behavior in Allied Academies Internet Conference. (2009)
  • Ethics in Business Education: Progress Report in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2008)
  • Business Organizations / Professional Associations: Motivational Strategies to Enhance Student Involvement in American Society of Business and Behavioral Sciences (ASBBS). (2008)
  • Student Business Organizations: Involvement Strategies and Expectations in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2007)
  • College Students and Internet Usage: The Good, The Bad, and The Ugly in American Society of Business and Behavioral Sciences (ASBBS). (2007)
  • Brand Recognition and Loyalty: Does it Work for the New Generation? in American Society of Business and Behavioral Sciences (ASBBS). (2006)
  • Business Students Ethical Values: A Comparison With Executive Perceptions in Academic Business World International Conference. (2006)
  • Ethical Perceptions of Business Students: Demographic and Classification Differences in Sotheast InfORMS. (2006)
  • Business Student's Interests: An Avenue to Increase Satisfaction in Allied Academies, National Conference. (2005)
  • Product Branding Relevancy: A New Generation's Perspective in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2005)
  • Technological Advances and the Acceleration of the Globalization Process: A Management/Marketing Perspective in American Society of Business and Behavioral Sciences (ASBBS). (2005)
  • A Different Kind of Talk: The Business Student's Perspectives on a Second Language in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2004)
  • Management Survival in a Complex Small Business Environment: A Marketing Perspective in American Society of Business and Behavioral Sciences (ASBBS). (2004)
  • Technology in Business Education: Perceptions on the Future Use of Personal Digital Assistants (PDAs) by Business Faculty and Students in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InF
  • Business Education and Technology: Observations on the Use of Personal Digital Assistants (PDAs) by Domestic and International Educators in Allied Academies, National Conference. (2003)
  • Personal Digital Assistants (PDAs) in Higher Education: The Future in American Society of Business and Behavioral Sciences (ASBBS). (2003)
  • Palm 101: The Usage of PDA's by Business Faculty in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2002)
  • Marketing in the Non-profit Sector: A Different Kind of Animal in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (2002)
  • The Influence of Simulations on the Quality of the Learning Experience: The International Faculty Perspective in American Society of Business and Behavioral Sciences (ASBBS). (2002)
  • The Use of Simulations in the Learning Experience: International vs. Domestic Faculty in Allied Academies, National Conference. (2002)
  • The Secrets and Power of Business Simulations: The Educational and Business Experience in Allied Academies International Conference. (2001)
  • Marketing Simulations: Let's Take the Mystery Out in American Society of Business and Behavioral Sciences (ASBBS). (2000)
  • Marketing to Ethnic Groups: More Than Just Language in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (1999)
  • Ethical Issues of Business / Marketing Practices in a Global Environment in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (1998)
  • The Impact of Cross-Cultural Faculty on International Topics in Business Education: Exploring Student's Perceptions in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (1997)
  • A Marketing Perspective of the Influence and Impact of International Issues on Business Courses in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (1996)
  • Marketing the Internationalization Idea: An Academic Perspective in Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. (1995)
  • Business Internships: A Prescription for Success in The Institute for Management Science (TIMS), Southeastern Regional Conference. (1994)
PROCEEDINGS - Refereed (Abstract Only)
  • The Influence of Simulations on the Quality of the Learning Experience: A Faculty Perspective in Allied Academies, National Conference. (2001)

PRESENTATIONS
  • Issues in Academic Integrity: Improving Academic Honor Codes. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (2013)
  • Tablets in Business Education: Student Experiences and Expectations. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (2012)
  • Are Student Labs Reaching the Point of no Return: A Decision Time. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (2011)
  • The complexity of Communication in a Course Environment: A Case Study. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (2010)
  • Monitoring Ethics in Business Education: A Learning Experience. American Society of Business and Behavioral Sciences, ASBBS. Las Vegas, Nevada. (2009)
  • Business Organizations / Professional Associations: Motivational Strategies to Enhance Student Involvement. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2008)
  • Ethics in Business Education: Progress Report. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (2008)
  • College Students and Internet Usage: The Good, The Bad, and The Ugly. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2007)
  • Business Students Ethical Values: A Comparison With Executive Perceptions. Academic Business World International Conference. Nashville, Tennessee. (May, 2006)
  • Brand Recognition and Loyalty: Does it Work for the New Generation?. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2006)
  • Business Student's Interests: An Avenue to Increase Satisfaction. Allied Academies International Conference, Academy of Educational Leadership. Memphis, Tennessee. (April, 2005)
  • Dynamic Student Presentations. 12th Georgia Conference on College and University Teaching. Kennesaw, Georgia. (February, 2005)
  • Technological Advances and the Acceleration of the Globalization Process: A Management/Marketing Perspective. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2005)
  • Management Survival in a Complex Small Business Environment: A Marketing Perspective. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2004)
  • Technology in Business Education: Perceptions on the Future Use of Personal Digital Assistants (PDAs) by Business Faculty and Students. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 2003)
  • Business Education and Technology: Observations on the Use of Personal Digital Assistants (PDAs) by Domestic and International Educators. Allied Academies International Conference. Tunica, Mississippi. (April, 2003)
  • Personal Digital Assistants (PDAs) in Higher Education: The Future. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2003)
  • The Use of Simulations in the Learning Experience: International. Allied Academies International Conference. Nashville, Tennessee. (April, 2002)
  • The Influence of Simulations on the Quality of the Learning Experience: The International Faculty Perspective. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2002)
  • The Secrets and Power of Business Simulations: The Educational and Business Experience. Allied Academies International Conference. Nashville, Tennessee. (April, 2001)
  • The Effects of Technological Advances in the Globalization Process. South Carolina International Studies Conference (SCCIS).. Columbia, South Carolina. (March, 2000)
  • Marketing Simulations: Let's Take the Mystery Out. American Society of Business and Behavioral Sciences (ASBBS). Las Vegas, Nevada. (February, 2000)
  • Marketing to Ethnic Groups: More Than Just Language. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 1999)
  • International Business Knowledge: The Role of Higher Education in the 21st. Century. South Carolina International Studies Conference (SCCIS).. Columbia, South Carolina. (April, 1999)
  • Ethical Issues of Business / Marketing Practices in a Global Environment. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 1998)
  • Business / Marketing Ethics in a Global Environment: The Case of Gift Giving Vs. Bribery. South Carolina International Studies Conference (SCCIS).. Columbia, South Carolina. (March, 1998)
  • Marketing Simulations: A Workshop. Southern Marketing Association National Conference. Atlanta, Georgia. (November, 1997)
  • The Impact of Cross-Cultural Faculty on International Topics in Business Education: Exploring Student's Perceptions. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 1997)
  • Understanding Cross-Cultural and Behavioral Perspectives and their Impact on Internationalization. South Carolina International Studies Conference (SCCIS). Columbia, South Carolina. (April, 1997)
  • Faculty Members of Different Cultural Backgrounds and their Influence on International Business Education for College Business Students. South Carolina International Studies Conference (SCCIS).. Columbia, South Carolina. (April, 1997)
  • A Marketing Perspective of the Influence and Impact of International Issues on Business Courses. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 1996)
  • The Dynamics of International and Global Topics in Business Oriented Courses. South Carolina International Studies Conference (SCCIS).. Columbia, South Carolina. (April, 1996)
  • Venezuela and its Tourist Potential: Issues and Limitations. Options Program on International Affairs. Greenwood, South Carolina. (October, 1995)
  • Marketing the Internationalization Idea: An Academic Perspective. Annual Meeting of the Southeastern Chapter of the Institute of Operations Research and the Management Sciences SE InFORMS. Myrtle Beach, South Carolina. (October, 1995)
  • Internationalization: Community, Business, and Academic Collaboration. South Carolina International Studies Conference (SCCIS). Columbia, South Carolina. (April, 1995)
  • Business Internships: A Prescription for Success. The Institute for Management Science (TIMS), Southeastern Regional Conference. Myrtle Beach, South Carolina. (October, 1994)
  • Venezuela: A Latin American Perspective on Marketing Tourism. Lander University Lectures at the Lake. McCormick, South Carolina. (March, 1991)